WHAT DOES NATURAL AND ORGANIC BEAUTY REALLY MEAN?

WHAT DOES NATURAL SKINCARE MEAN?

Products that use ingredients that are sourced from a natural origin can be defined as ‘natural’. Natural origin means ingredients that are grown or cultivated rather than those synthesised from petrochemical ingredients. It is worth noting that natural doesn’t automatically mean good in the same way that synthetic ingredients don’t necessarily equate to bad.

WHY DO WE CHOOSE NATURAL INGREDIENTS?

As humans, we have evolved with nature for centuries and we believe that our bodies are more biocompatible with natural ingredients. This is why we choose them over synthetic ingredients when formulating our products. Our bodies already recognise natural ingredients and may treat synthetic alternatives as ‘toxins’ that are then removed from the body. 

WHAT DOES ORGANIC MEAN?

Organic means working with nature, not against it. Organic ingredients are farmed without synthetic fertilisers and pesticides and genetically modified organisms are prohibited.

Choosing organically-farmed ingredients has many benefits to the environment.  Non-organic farming uses synthetic pesticides and chemicals that have damaging effects on the world’s ecosystems. The affected areas may experience a decrease in soil fertility, biodiversity loss, including pollinators like bumblebees, and have a higher carbon footprint over all.

Organic ingredients are also proven to contain more nutrients compared to conventionally farmed alternatives. This is because these plants undergo micro-stress responses that make them stronger and survive better under environmental pressure.

The nutrients here are then fed back into the ecosystem and into the soils. This increases soil fertility that is fed back into the plants. 

Non-organically farmed ingredients do not experience the same stresses due to synthetic chemicals that fight off pests and weeds which is why we choose organic farming.

We believe in the power of organic ingredients because they truly work with our bodies and with the natural environment. 

WHAT’S THE DIFFERENCE BETWEEN NATURAL VS ORGANIC?

The key difference between natural and organic skincare is that ‘natural’ is about the ingredient itself where ‘organic’ is the process behind the ingredient. Think about natural as coming from nature, and organic as working with nature.

We use 100% natural ingredients in each product and aim to use as many organic ingredients as possible.